Some might not know this, but JAYS of Sweden is actually one of the earliest audiophile IEM manufacturer around, joining the game well before the whole IEM bloom of recent years. Though their first model was released in 2006, it was really the original q-JAYS in 2007 that put them on the map, right alongside big names like Ultimate Ears (with Jerry Harvey still at the helm and Triple.Fi 10 Pro being their cream of the crop), Westone (with their best offering, the UM2) and Etymotic (always the ER4 of course). But with the 2009 financial crisis and recession hitting Europe hard, JAYS switched gear and focused their attention to mid and lower-end offering while the q-JAYS was ultimately discontinued. It was not until early 2015 that the second generation of q-JAYS was finally announced and JAYS, as it seems, is finally ready to come back to the higher end market.
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