Being fairly absent in the custom monitor market for the last few years, Sensaphonics finally announced a new flagship IEM yesterday called 3MAX, claiming it to be the first ever 3 transducers custom even made in soft silicone mold (as opposite to the hard acrylic mold everyone else is using). Through it is 3 BA per side, the 3MAX is still a 2 ways IEM with one treble driver and two mid-bass drivers. However, as Sensaphonics President and founder Michael Santucci said, "It’s not how many drivers you can fit into an earphone – it’s how accurate they sound.." Now don't get too excited just yet, this baby would probably cost you about $1k in pocket change.